We’ve analysed our very own Search Console data to help understand what you want to know about and the number one question asked is “What do SEO consultants do”? So, with that in mind welcome to the first in our “What DO they actually do?” series where we’ll be answering the questions about what our amazing digital marketing freelancers get up to in their worlds as top class consultants.
Unveiling the Role of Freelance SEO Consultants
SEO consultants are the savvy navigators of the digital maze. Their role is all about fine-tuning and optimising websites so they become more visible to search engines like Google and Bing. Our freelance community don’t just play the game; they excel in it by decoding search engine algorithms and crafting strategies that align websites with the ever-evolving rules set by the Google powers that be.
The Freelance Advantage: Tailored Strategies for Unique Goals
Freelance SEO consultants offer a unique advantage, especially if they come from an agency background as they’re used to having been exposed to and working on a wide range of accounts. From ecommerce to lead generation and across all sorts of verticals ex-agency freelancers have often seen it all. When they finally make the leap to freelance they have the freedom to provide tailored strategies that fit a diverse range of goals. Whether you’re a small local business or an e-commerce giant, a freelance consultant can custom-design an SEO plan that suits your individual needs and aspirations due to their diverse experience.
The Multi-Faceted World of SEO Consultants
- 1. Keyword Curators: Orchestrating SEO with Keywords
SEO consultants deep into keyword research to uncover the phrases and terms your potential audience is using to search for your products or services. By strategically placing these keywords throughout your website’s content, meta data and headers, they ensure your site pops up when those converting keywords are searched for the most.
- 2. Content Architects: Crafting the Foundation of SEO
Content writing and marketing is the backbone of SEO, and SEO consultants know this like the back of their hand. They work with you to develop engaging, informative, and valuable content that not only appeals to your audience but also meets the stringent criteria of search engines. From blog posts and articles to videos and infographics, these consultants guide the creation of content that captivates both human readers and search engine algorithms.
- 3. Technical Wizards: Optimising Under the Hood
The backend of a website might seem like a foreign language to many, but not to SEO consultants. They’re the technical experts who optimise your website’s infrastructure, ensuring it loads quickly, has clean code, and is mobile-friendly. These technical SEO aspects might not always be visible, but they play a crucial role in how search engines perceive and rank your site.
- 4. Link Acquisition Specialists: Connecting the Digital Trust Signals
Link building is another string to some Technical SEO consultants bows. They understand that quality links from reputable websites can significantly boost your site’s credibility and authority in the eyes of search engines. By cultivating these connections, they help your website to build trust in the eyes of Google, and in turn driving you up the search rankings.
The Journey of Collaboration: Working with SEO Consultants
- 1. Setting the Stage: Initial Consultation
Working with freelance SEO consultants kicks off with an initial consultation. This is where they get to know you, your business, your goals, and your target audience. By understanding your aspirations, they can craft a bespoke SEO strategy that aligns perfectly with your brand’s identity.
- 2. On-Site and Off-Site: The Implementation Phase
Once the strategy is laid out, it’s time for the magic to happen. SEO consultants will begin the process of optimising your website, both on-site and off-site. They’ll tweak keywords, fine-tune content, and build those valuable backlinks to enhance your website’s overall SEO performance.
- 3. Tracking and Tweaking: The Continuous Cycle
SEO is not a one-time fix; it’s an ongoing process. Freelance SEO consultants understand this and continuously monitor your website’s performance. They track keywords, analyse traffic patterns, and make necessary tweaks to keep your website riding high on those search engine waves. They often work hand-in-hand with Google Analytics consultants to help interpret data and amend your strategy based on what the data is telling them.
So, there you have it – a glimpse into the world of SEO consultants. These digital trailblazers are the heroes behind the scenes, working tirelessly to make sure your website gets the attention it deserves in the vast expanse of the internet. From keyword experts to technical specialists, they wear many hats to ensure your online presence excels.
If you’re ready to take your online visibility to the next level and watch your website climb those search engine rankings, consider teaming up with our community of freelance SEO consultants. With their expertise and tailored strategies, you’ll be well on your way to conquering the digital world and leaving a mark that’s impossible to ignore.