Welcome to the second part of our “What do they actually do?” series where we explore the world of freelance PPC consultants. We’re here to take you on a journey behind the scenes and shed light on the world of PPC freelancers. If you’ve ever found yourself questioning, “What do PPC consultants do?” then we’ve got the answers you’ve been looking for!
Unravelling the Role of PPC Consultants
At its core, the role of a PPC consultant is all about delivering results-driven strategies that help businesses attract more customers. These dedicated professionals possess a unique blend of creativity, analytical powers, and marketing magic. Here’s what these talented consultants do:
- 1. Crafting Tailored PPC Campaigns
Freelance PPC consultants are masters of crafting tailor-made PPC (Pay-Per-Click) campaigns that align seamlessly with a business’s goals and objectives. Through extensive research and strategic analysis, they develop compelling campaigns that drive traffic, clicks, and conversions.
- 2. Keyword Landscapes
Keywords are the foundation of any successful PPC campaign. Our PPC consultants are the keyword experts who skilfully conduct keyword research. They pinpoint the words and phrases your potential customers are typing into search engines, ensuring your ads pop up precisely when and where they need to with the most likelihood of driving clicks and in turn, more sales.
- 3. Ad Copy Wordsmiths
Ever clicked on an ad that just felt like it was speaking directly to you? That’s the work of our PPC consultants’ ad copy creation! With a mix of creativity and persuasive language, they create ads that not only attract clicks but also engage and convert curious consumers into loyal customers.
- 4. Navigating the Complex Landscape of Bidding
Even with the introduction of automated biding strategies and Performance Max campaigns, the bidding process in the world of PPC is like a strategic game of chess. PPC consultants carefully analyse bidding options, competitors and seasonal changes to help manage budgets effectively to ensure the best possible return on investment (ROI) for your campaigns.
- 5. Data Analysts
Numbers tell a story, and our PPC consultants are the data analysts who decipher this narrative. They dive deep into analytics, interpreting the metrics to make informed decisions. Click-through rates, conversion rates, and cost-per-click—these numbers hold the key to refining strategies for optimal performance. Like SEO consultants, PPC freelancers often work side-by-side with Google Analytics consultants ensuring that all decisions made within the AdWords environment are led by data as opposed to gut instinct.
- 6. Platform Proficiency
The digital landscape is vast, with various PPC platforms available such as Google Ads, Bing Ads, and social media platforms. Our PPC consultants are well versed in multi-platform strategies meaning the can select the most suitable channels for your business objectives.
Testing, Tweaking, and Winning at PPC
A major aspect of what PPC consultants do revolves around continuous testing and tweaking to achieve win clicks and conversions over the competition.
- A/B Testing
Our consultants love a good A/B test! They create variations of ads, landing pages, and other campaign elements to determine what resonates best with your audience. This iterative process allows them to optimise campaigns for maximum impact.
Budget Guardians
Our PPC consultants are skilled budget guardians. They monitor spending, adjusting strategies as needed to ensure your campaigns stay within budget while delivering outstanding results.
Staying Ahead in the Ever-Evolving PPC Landscape
In the dynamic world of freelance digital marketing, staying ahead is a must, and our PPC consultants are the trailblazers in this ever-evolving landscape.
Keeping Up with Competitors
What are your competitors up to? Our PPC consultants keep a watchful eye on the competition, analysing their strategies and identifying opportunities to gain a competitive edge for your business.
Goal Alignment
Our consultants start by understanding your business goals, aspirations, and target audience. This alignment helps them tailor strategies that resonate with your brand identity and drive results that matter most to you.
Transparency and Reporting
Communication is key, and our PPC consultants understand that. They provide regular updates and detailed reports, giving you insight into campaign performance, progress, and the value they bring to your business. Whilst reporting is important, it’s the ability to interpret data and make strategic moves based on the numbers that separates a good PPC freelancer from a great one. All our community members are experts in taking data and turning it into marketing insights and strategic decisions.
In Conclusion
Whether it’s crafting compelling ad copy or navigating the bidding battleground, freelance PPC consultants are the driving force that propels businesses to new heights.
Next time you see an engaging ad that captures your attention or find yourself clicking on that irresistible offer, remember that there’s a dedicated PPC consultant behind the scenes, orchestrating the magic that turned your click into a conversion.