“The Interim Digital team has really strengthened our SEO offering for clients. We’ve been partners for several years now, pitched together, won together, delivered on-going retainers, UK and globally. It’s an effortless relationship and we can’t wait to see what the future brings”
Janie Readman, IMA Global
The results…
%
Organic visibility gains after implementing our tech fixes.
Key product pages audited and optimised to drive growth.
Strategic content briefs created to outpace the competition.
The Challenge
Brought in by our agency partner, we played a pivotal role in securing success for a beauty brand aiming to dominate organic growth. In this SEO case study, our team conducted a thorough analysis of the competitive landscape, identifying key gaps and opportunities to build a robust SEO and content strategy.
With precision and insight, we devised a roadmap tailored to the brand’s objectives, aligning with broader marketing channels to ensure synergy and maximum impact. Our efforts began by mapping the SEO opportunity, outlining areas where organic visibility could thrive despite fierce competition.
This content strategy testimonial highlights our ability to collaborate seamlessly, providing the insights and tools necessary to outpace competitors. The result was a well-rounded strategy that not only won the pitch but also set the stage for long-term growth, making this a shining example of the power of strategic SEO and content planning in a crowded market.
The Solution
Enter Interim. Cue Results.
Through sharp forecasting and precision-driven insights, we identified and capitalised on real SEO opportunities in a fiercely competitive market. Our approach began with a detailed competitor gap analysis, designed to uncover areas where organic visibility could thrive and surpass industry benchmarks. These insights informed the development of a comprehensive content strategy, built to align seamlessly with broader channel plans and ensure maximum synergy across all platforms.
This strategy was further refined with meticulous auditing of 150+ key product pages, optimizing them to drive sustainable growth and enhance user engagement. Concurrently, we crafted 30+ strategic content briefs tailored to support the brand’s objectives and outpace competitors in targeting high-value search terms.
Our collaborative pitch support was instrumental in securing the win, establishing this case study as a testament to the transformative power of SEO freelancers and a well-rounded content strategy in achieving long-term success.
Services Provided
Making it happen
- Market opportunity analysis
- Keyword research
- Revenue forecasting
- Pitch deck support
- Pitche attendance
- Content analysis
- Content strategy creation and recommendations
- Intra-agency team collaboration with Digital PR and Social Media
We love our clients and they love us
“No matter how much internal resource we manage to recruit, there’s always that time when we need something that no one has the time (or expertise) to deliver. That’s where Interim step in. They know our brand and our business well enough to help when we really need it most but we don’t have to pay them to sit idle when we don’t – everyone wins!”
Vicky Kerridge - Head of Consumer Experience and Brand - ZenAuto
“The Interim Digital team are amazing! They have supported us on all types and sizes of SEO projects from small one-off projects to larger international scale projects, considering different localisation nuances. They have supported us across both our B2B & B2C brands – delivering to meet several objectives against different budgets and deadlines. I love having Interim Digital as a partner by our side; together we are able to do things right, starting with a strategically-led solid approach each time and always with the longer-term in mind.”
Bianca De Bono – 360 Brand, Marketing, Digital & Strategy Planning - teamitg™
"Working with Interim Digital as a freelancer has been a positive experience from start to finish always receiving clear and concise briefs as well as prompt payment. Each project is approached with a collaborative mindset working as equals to get the best results."
Remie L. - Freelance Content Creator
“Interim have been fantastic partners for Summit. They co-operate, collaborate and deliver great work to a really high standard.
They’ve regularly supported our channel development and strategy and are partners we deeply rely on to engage new businesses and drive outstanding performance for existing clients”
Martin Corcoran - CEO at Summit Media
“Working with Interim Digital has been nothing short of fantastic. I've been able to work on some incredible campaigns for household brands, receive well thought out and clear briefs, receive rapid feedback and have been paid promptly after completing the work! Interim Digital are a freelancer's dream partnership and I look forward to working with the team in the future.”
Shane P. – Freelance SEO & PPC Consultant
“Interim have been a great partner to work with across several projects from pitch stage through to delivery. They are easy to work with, communication is always on point and the knowledge and experience that have brought to each brief has been excellent.”
Adam Errington & Dave Nutter – Co-Founders at Perfect Storm
“Partnering with Interim has been really great! They are very skilled, professional and deliver high-quality work. They are also not scared of the truth and will go for what is the right thing to do, rather than the easy way. Love working with them!”
Debby ‘t Lam Account Director – teamitg™
“Interim Digital provided me and my teams with unparalleled strategic direction, enabling us to achieve our digital objectives. With an ability to not only meet, but surpass expectations, Interim Digital were the first people we called when we required an interim Senior Manager.”
Kira Feather-Stracey – Head of Content & Online PR at Search Laboratory
“Interim Digital couldn’t have been better throughout the briefing process!”
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