“Working with Interim has been a breeze. Having someone else handle contracts, SOWs and fee negotiations in particular is such a bonus. The introductions provided to the client were managed well and the level of involvement Interim had in the overall process was pitched perfectly so as not to overcomplicate. I’m very much looking forward to collaborating on projects in the future.”
Holly Steer – The Marketing Steer
The results…
✓
Tracking issues identified and fixed
✓
Clean, reliable data restored
✓
Confidence in marketing decisions rebuilt
The Challenge
Our insurance client had a complex lead generation journey: customers submitted an enquiry, moved into a third-party quote system, and then into the CRM. Somewhere along the way, data was getting lost or misaligned, leading to significant disparities between their CRM, quote system, and Google tools. This inconsistency made it impossible for them to understand the true value of their leads or confidently allocate marketing spend. Each platform told a different story, and every marketing decision felt like a risk without accurate data to back it up. They needed someone to untangle the chaos, pinpoint the gaps, and rebuild a clean, trustworthy data pipeline so they could see exactly what was working, what wasn’t, and where to invest for growth.
The Solution
Our data whizz freelancer rolled up his sleeves and carried out a thorough, end-to-end audit of the entire tracking setup. Every step of the customer journey was checked and configured so each marketing channel tracked correctly across the entire conversion funnel, from the first click to CRM entry. Tracking discrepancies were identified and fixed in real time, and GA4 configurations were refined to ensure reliable, actionable insights. By the time the project wrapped, data was recording in sync across platforms, and our client could finally trust the numbers in front of them. With faith in their data restored, they could confidently assess lead value, measure channel performance accurately, and make informed decisions to drive their marketing strategy forward with certainty.
Services Provided
Making it happen
- Tracking set up audit
- Implementation fixes
- GA4 Data Configuration
- Event tracking and Google Tag Manager Configuration
We love our clients and they love us
“No matter how much internal resource we manage to recruit, there’s always that time when we need something that no one has the time (or expertise) to deliver. That’s where Interim step in. They know our brand and our business well enough to help when we really need it most but we don’t have to pay them to sit idle when we don’t – everyone wins!”
Vicky Kerridge - Head of Consumer Experience and Brand - ZenAuto
“The Interim Digital team are amazing! They have supported us on all types and sizes of SEO projects from small one-off projects to larger international scale projects, considering different localisation nuances. They have supported us across both our B2B & B2C brands – delivering to meet several objectives against different budgets and deadlines. I love having Interim Digital as a partner by our side; together we are able to do things right, starting with a strategically-led solid approach each time and always with the longer-term in mind.”
Bianca De Bono – 360 Brand, Marketing, Digital & Strategy Planning - teamitg™
"Working with Interim Digital as a freelancer has been a positive experience from start to finish always receiving clear and concise briefs as well as prompt payment. Each project is approached with a collaborative mindset working as equals to get the best results."
Remie L. - Freelance Content Creator
“Interim have been fantastic partners for Summit. They co-operate, collaborate and deliver great work to a really high standard.
They’ve regularly supported our channel development and strategy and are partners we deeply rely on to engage new businesses and drive outstanding performance for existing clients”
Martin Corcoran - CEO at Summit Media
“Working with Interim Digital has been nothing short of fantastic. I've been able to work on some incredible campaigns for household brands, receive well thought out and clear briefs, receive rapid feedback and have been paid promptly after completing the work! Interim Digital are a freelancer's dream partnership and I look forward to working with the team in the future.”
Shane P. – Freelance SEO & PPC Consultant
“Interim have been a great partner to work with across several projects from pitch stage through to delivery. They are easy to work with, communication is always on point and the knowledge and experience that have brought to each brief has been excellent.”
Adam Errington & Dave Nutter – Co-Founders at Perfect Storm
“Partnering with Interim has been really great! They are very skilled, professional and deliver high-quality work. They are also not scared of the truth and will go for what is the right thing to do, rather than the easy way. Love working with them!”
Debby ‘t Lam Account Director – teamitg™
“Interim Digital provided me and my teams with unparalleled strategic direction, enabling us to achieve our digital objectives. With an ability to not only meet, but surpass expectations, Interim Digital were the first people we called when we required an interim Senior Manager.”
Kira Feather-Stracey – Head of Content & Online PR at Search Laboratory
“Interim Digital couldn’t have been better throughout the briefing process!”
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