“No matter how much internal resource we manage to recruit, there’s always that time when we need something that no one has the time (or expertise) to deliver. That’s where Interim step in. They know our brand and our business well enough to help when we really need it most but we don’t have to pay them to sit idle when we don’t – everyone wins!”
Vicky Kerridge – Head of Consumer Experience and Brand – ZenAuto
The results…
New SEO-friendly content pieces
Strategy maintained without disruption
✓
Stakeholder trust retained during team gaps
The Challenge
ZenAuto’s in-house content lead moved on, leaving a gap that risked halting their consistent drumbeat of SEO-friendly, authority-building content. With an established brand presence and a pipeline of content tied to business goals, they couldn’t afford a slowdown that might damage rankings or credibility in a competitive market.
They needed someone who could hit the ground running without hand-holding—capable of independently researching, interviewing senior stakeholders, and producing high-quality content that would resonate with their target audiences.
Beyond writing, they needed someone who could see the bigger picture, ensuring the content strategy stayed on track while the internal team took the time needed to hire the right permanent replacement.
The Solution
We placed a dedicated content writer who quickly embedded into the team, creating over 100 high-quality, SEO-friendly content pieces that aligned with ZenAuto’s brand voice and search strategy. Alongside this, a content strategist was brought in to keep the overarching strategy alive and evolving—managing calendars, identifying content gaps, and ensuring content aligned with wider business goals.
Confident in liaising with senior internal stakeholders, our team gathered the insights needed to produce content that was not only relevant but also drove authority and trust in ZenAuto’s space. By maintaining a steady output and strategic oversight, we kept the content engine running, protected organic performance, and gave ZenAuto the breathing space they needed to hire the right permanent team member, without sacrificing content quality or consistency during the transition.
Services Provided
Making it happen
- Content research and writing
- Content strategy development
- Content campaign management
- Internal stakeholder partnerships
We love our clients and they love us
“No matter how much internal resource we manage to recruit, there’s always that time when we need something that no one has the time (or expertise) to deliver. That’s where Interim step in. They know our brand and our business well enough to help when we really need it most but we don’t have to pay them to sit idle when we don’t – everyone wins!”
Vicky Kerridge - Head of Consumer Experience and Brand - ZenAuto
“The Interim Digital team are amazing! They have supported us on all types and sizes of SEO projects from small one-off projects to larger international scale projects, considering different localisation nuances. They have supported us across both our B2B & B2C brands – delivering to meet several objectives against different budgets and deadlines. I love having Interim Digital as a partner by our side; together we are able to do things right, starting with a strategically-led solid approach each time and always with the longer-term in mind.”
Bianca De Bono – 360 Brand, Marketing, Digital & Strategy Planning - teamitg™
"Working with Interim Digital as a freelancer has been a positive experience from start to finish always receiving clear and concise briefs as well as prompt payment. Each project is approached with a collaborative mindset working as equals to get the best results."
Remie L. - Freelance Content Creator
“Interim have been fantastic partners for Summit. They co-operate, collaborate and deliver great work to a really high standard.
They’ve regularly supported our channel development and strategy and are partners we deeply rely on to engage new businesses and drive outstanding performance for existing clients”
Martin Corcoran - CEO at Summit Media
“Working with Interim Digital has been nothing short of fantastic. I've been able to work on some incredible campaigns for household brands, receive well thought out and clear briefs, receive rapid feedback and have been paid promptly after completing the work! Interim Digital are a freelancer's dream partnership and I look forward to working with the team in the future.”
Shane P. – Freelance SEO & PPC Consultant
“Interim have been a great partner to work with across several projects from pitch stage through to delivery. They are easy to work with, communication is always on point and the knowledge and experience that have brought to each brief has been excellent.”
Adam Errington & Dave Nutter – Co-Founders at Perfect Storm
“Partnering with Interim has been really great! They are very skilled, professional and deliver high-quality work. They are also not scared of the truth and will go for what is the right thing to do, rather than the easy way. Love working with them!”
Debby ‘t Lam Account Director – teamitg™
“Interim Digital provided me and my teams with unparalleled strategic direction, enabling us to achieve our digital objectives. With an ability to not only meet, but surpass expectations, Interim Digital were the first people we called when we required an interim Senior Manager.”
Kira Feather-Stracey – Head of Content & Online PR at Search Laboratory
“Interim Digital couldn’t have been better throughout the briefing process!”
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