“Working with Interim has been an absolute pleasure, and I am truly grateful for the dedication, creativity, and professionalism that the team has consistently demonstrated.”
Charlotte Castiglione, Bright HR
The results…
outstanding content writers
pieces of long form content refreshed and rewritten
global markets - AU, UK, CA
The Challenge
Old Content Under Performing
BrightHR, a cloud-based HR software company, faced the challenge of revitalising outdated content to support its global SEO ambitions.
With a clear focus on improving organic visibility and engagement, the mission centred around refreshing legacy material to align with a modern content strategy that resonated across multiple markets.
The company aimed to breathe new life into over 90 pieces of content within a short timeframe, ensuring each asset was crafted to meet the demands of contemporary search engine algorithms while maintaining relevance to diverse audiences.
This extensive project was pivotal for enhancing BrightHR’s online presence and ensuring its content strategy effectively supported its SEO goals. By addressing gaps in keyword optimisation and engaging global audiences through tailored content updates, BrightHR positioned itself to excel in the competitive landscapes of the US, UK, and AUS markets, transforming underperforming resources into strategic growth drivers.
The Solution
Enter Interim. Cue Results.
To tackle the challenge of revitalising BrightHR’s outdated content and supporting its global SEO ambitions, a dream team of six expert freelance writers was assembled, each highly skilled in content writing and strategy.
Over the course of less than four months, this dedicated team took on the monumental task of refreshing over 90 legacy pieces of content to align with modern SEO standards.
By focusing on keyword optimisation, enhanced readability, and relevance across multiple markets, they transformed underperforming resources into high-value assets.
Our freelance content writing efforts were strategically tailored to the unique demands of the US, UK, and AUS audiences, ensuring that the content resonated with local markets while adhering to a cohesive global content strategy. The project not only supported BrightHR’s organic search visibility but also demonstrated the power of collaborative content writing and a well-executed SEO-driven content strategy in delivering measurable results and sustained growth.
Services Provided
Making it happen
- Multi-person freelance support team
- Content writing for SEO
- Multi-territory content localisation
We love our clients and they love us
“No matter how much internal resource we manage to recruit, there’s always that time when we need something that no one has the time (or expertise) to deliver. That’s where Interim step in. They know our brand and our business well enough to help when we really need it most but we don’t have to pay them to sit idle when we don’t – everyone wins!”
Vicky Kerridge - Head of Consumer Experience and Brand - ZenAuto
“The Interim Digital team are amazing! They have supported us on all types and sizes of SEO projects from small one-off projects to larger international scale projects, considering different localisation nuances. They have supported us across both our B2B & B2C brands – delivering to meet several objectives against different budgets and deadlines. I love having Interim Digital as a partner by our side; together we are able to do things right, starting with a strategically-led solid approach each time and always with the longer-term in mind.”
Bianca De Bono – 360 Brand, Marketing, Digital & Strategy Planning - teamitg™
"Working with Interim Digital as a freelancer has been a positive experience from start to finish always receiving clear and concise briefs as well as prompt payment. Each project is approached with a collaborative mindset working as equals to get the best results."
Remie L. - Freelance Content Creator
“Interim have been fantastic partners for Summit. They co-operate, collaborate and deliver great work to a really high standard.
They’ve regularly supported our channel development and strategy and are partners we deeply rely on to engage new businesses and drive outstanding performance for existing clients”
Martin Corcoran - CEO at Summit Media
“Working with Interim Digital has been nothing short of fantastic. I've been able to work on some incredible campaigns for household brands, receive well thought out and clear briefs, receive rapid feedback and have been paid promptly after completing the work! Interim Digital are a freelancer's dream partnership and I look forward to working with the team in the future.”
Shane P. – Freelance SEO & PPC Consultant
“Interim have been a great partner to work with across several projects from pitch stage through to delivery. They are easy to work with, communication is always on point and the knowledge and experience that have brought to each brief has been excellent.”
Adam Errington & Dave Nutter – Co-Founders at Perfect Storm
“Partnering with Interim has been really great! They are very skilled, professional and deliver high-quality work. They are also not scared of the truth and will go for what is the right thing to do, rather than the easy way. Love working with them!”
Debby ‘t Lam Account Director – teamitg™
“Interim Digital provided me and my teams with unparalleled strategic direction, enabling us to achieve our digital objectives. With an ability to not only meet, but surpass expectations, Interim Digital were the first people we called when we required an interim Senior Manager.”
Kira Feather-Stracey – Head of Content & Online PR at Search Laboratory
“Interim Digital couldn’t have been better throughout the briefing process!”
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