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Helping a global pet brand find its edge in Japan, France, Germany, Canada and the USA


Breaking into new international markets isn’t easy. It takes sharp analysis and cultural understanding to gain ground. We supported a world-leading pet brand to grow market share in Japan, France, Germany, Canada, and the USA giving them data and insight to make confident, strategic moves globally.

If you need a freelancer but you a) don’t have the time to source one, b) are unsure on how much support you might need, or c) just don’t know where to begin, then Interim Digital solves all your problems. They will find you the right team, at the right level of expertise, to help you achieve your goals – in a very flexible format. I use them all the time.”

Jack Smithson – Head of Organic at Better.co.uk

The results

Clear business cases for growth


Deep competitor intelligence across 5 markets


Keyword glossaries in 5 languages for evergreen use

The Challenge


Our client already had a presence in these key markets but didn’t know how to take the next step to increase visibility and market share. They needed to understand whether their messaging resonated locally and which markets offered the biggest opportunities for investment. Without clear, data-led insight, they risked spending budget in markets with limited return or missing out on untapped potential where they could truly lead. They wanted to see the size of the prize in each country, understand how customers searched for pet products, and identify what competitors were doing well so they could create campaigns with a genuine edge tailored to each region, language and audience.

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The Solution


We deployed in-country, mother-tongue freelancers to carry out in-depth keyword research and competitor analysis across all five markets. The keyword research revealed exactly how local audiences searched for their products and highlighted the specific questions pet owners were asking in each region, giving our client the insight to create content that would answer local needs and build trust. The competitor analysis unpacked what was resonating within each market, showing our client what good looked like so they could create targeted content and campaigns with confidence. Each market received a detailed, actionable business case for growth, along with a keyword glossary in the local language that their internal teams could refer to again and again. By combining local insight with global ambition, our client was ready to grow their market share with confidence and clarity.

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Services Provided

Making it happen

  • Multilingual keyword research
  • In market competitor analysis
  • Market opportunity report
  • International prioritisation business cases
  • Keyword glossary creation

 

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We love our clients and they love us

Interim Digital couldn’t have been better throughout the briefing process!

“No matter how much internal resource we manage to recruit, there’s always that time when we need something that no one has the time (or expertise) to deliver. That’s where Interim step in. They know our brand and our business well enough to help when we really need it most but we don’t have to pay them to sit idle when we don’t – everyone wins!”
Vicky Kerridge - Head of Consumer Experience and Brand - ZenAuto

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